Importance Of Email Marketing:
EMAIL MARKETING = CONVERSION + OPPORTUNITIES + EDUCATING CUSTOMERS
Email marketing is tending to be the most profound activity now a day to increase the visibility and growth of a business. Like almost everyone has their mail account and due to excellent active status email marketing has gained popularity. Whether it is a small business or a well established one each can get benefited if using the correct strategy for shooting their campaigns.
Maybe you must have a question, will it work?
The answer is – ‘yes’.
Because before targeting any audience you take permission from them in the form of signups and others, as they are allowing you to send regular updates, now you can target them by sending the regular updates regarding your brand and company. And the most important thing in email marketing is, your non-interested audience can unsubscribe your list, from there you can easily get the most niche audience for your business.
# Why Email Marketing is Important?
1) Cost-Effective/ Affordable:
Most of the small business doesn’t have enough resources to create a heavy marketing budget. And for that matter, they try to use those activities which can help them out in making an impact. Hence there are many such activities like one of them is social media which allows you to create your brand awareness in a budget-friendly way.
Since it is not the only solution, email marketing also provides significant impact in generating good leads for the business and moreover, help you to grow your business.
2) Easiest Way of Online-Marketing:
Email marketing is the easiest form of online marketing in terms of executing campaigns. Some of the mandates which are required in the successful execution of email campaigns is a creative and a customer-centric mind. The ability to analyze what is working or what isn’t. That means for getting best out of your email campaigns one should polish their marketing skills and should possess an analytical mind.
3) Interest Based Targeting:
Email marketing campaigns are the most interest centric than any other campaigns on the internet. As the user, himself subscribe your list to get the relevant information related to his/her interest, and that’s the USP behind the success of email marketing.
A correct strategy for executing an email marketing campaign can convert the random audience into a subscriber because people are sitting to consume information. If you can provide it in the right manner, then the audience is yours’.
4) Can Reach Anyone in The World:
The first internet connection was established in the year 1950, since then we all know the power of the worldwide web (.www). For everything, our there in the world internet impacts the decision of our life. And that worldwide web allows you to reach your business anywhere in the world and that too can be done through email marketing. Everyone wants to grow and expand their business and for that email is a perfect platform to reach out your audience world wide. According to a study, more than 34% of people in the world are actively using it and marketers say that it is one of the best platforms for business outreach.
5) Helps in Driving Traffic to your Website:
As we have stated earlier that email marketing is the most inexpensive way of promoting business online. Apart from generating quality leads email marketing also helps you in driving quality traffic to your website. Most of the online/digital marketers use it as a great source of driving quality traffic.
To Drive quality traffic these are some of the things which you need to consider:
a. Keep your list of subscribers updated.
b. Landing page accuracy.
c. Read the analytics.
d. Don’t Compromise on creatives.
e. Focus on content accuracy.
If you are clear about the above-mentioned points in your email marketing campaigns then there are high chances that your mailer will perform and give you a better ROI.
6) Easy Metrics Monitoring:
In simple words, metrics are the measurement of your email campaigns. It gives you a proper insight that how your campaign is performing, and based on that monitoring, overall changes can be made according to the desired result. While you shoot the email marketing campaigns to your targeted audience these are some of the metrics which you need to monitor.
a. Open Rate.
b. Click-Through Rate.
c. List of unsubscribes.
d. Spam Rate.
e. Engagement Time.
f. Lead Generation.
Tracking of all the above-listed metrics is a very important part of email marketing. To create result-oriented email campaigns all the parameters should stand on your expectations. If you set the right parameters for your metrics, it will become easy to calculate the reasons for your campaign success and failure.
7) Great Way of Promotion:
Creating an email campaign can have multiple purposes, but 95% of online marketers say that it is one of the best platforms for promoting your business or product. There are multiple activities which can help you in promoting your business, but for sure you cannot ignore email marketing.
It allows you to target your audience multiple times as they have given you permission for the same. But the things which must be taken care off is – your mails should not come under spamming otherwise it would be of no use.
Email marketing allows you to educate your customers or subscribers about the new products and the latest goings’ in your business in the form of newsletters and the best part of email marketing is, it will not cost you dollars