Types of SEO Techniques: Types of SEO services as there are some broader categories in SEO, there are differences in the approach of doing it. The different types of approaches can be categorized in 3 ways.
1. WHITE HAT 2. BLACK HAT 3. GREY HAT
Notice: Black and Grey hat are illegal activities, it may cause a problem to your website.
Types of SEO Techniques
White Hat SEO:
The white hat also known as Ethical SEO refers to the strategies and techniques of optimizing websites under or following types of SEO services
Which mainly focuses on the human audience not just for search engines is the best Types of SEO Techniques.
Some examples of White Hat SEO techniques include using the right keywords. Writing Quality Content for Human readers, HTML optimization and structuring, etc.
Types of SEO Techniques are the strategies liked by search engines and are followed by website owners as a long-term Investment for their website.
Black Hat SEO
Black Hat or Unethical SEO includes strategies and techniques.
Which only focus on search engines and usually does not obey the search engine guidelines.
This technique exploits the weakness in the Search Engine Algorithm for getting results.
Some example of Black hat techniques includes keyword stuffing, Invisible or Hidden Text/ Link, Doorway Pages, Cloaking and Link Spam.
Grey Hat SEO
Grey Hat is the combination of Black Hat SEO techniques and White hat SEO techniques.
It’s basically making use of White Hat Techniques up to a level where it is just about to become a Black Hat SEO Technique.
For example:- Link building, It comes under white hat SEO. But link spamming comes under black hat SEO.
So, gray hat SEO will be creating lots of links and stopping just before it comes to link spamming.
Similarly with keywords. Having a good number of keywords is good for SEO, but stuffing too many keywords is bad for SEO and will be penalized.
Gray hat SEO is just finding the right amount of balance between the two.
Grey Hat techniques are mostly used by SEO agencies, as these become affordable for them to give back results to the Client.
So before you even start doing SEO for your website, you should make a Clear choice which Technique to use in 3 of these depending on the level of Risk and Commitment for the website.